https://rjfahuinib.org/index.php/shaut <h3><strong>Shaut Al-Maktabah : Jurnal Perpustakaan, Arsip dan Dokumentasi</strong></h3> <ul> <li class="show">^{<strong>ISSN: <a href="https://portal.issn.org/resource/ISSN/2339-1456" target="_blank" rel="noopener">2339-1456</a> (print)</strong>}</li> <li class="show">^{<strong>ISSN: <a href="https://portal.issn.org/resource/ISSN/2614-3801" target="_blank" rel="noopener">2614-3801 </a>(online)</strong>}</li> <li class="show">^{<strong>URL: <a href="https://www.rjfahuinib.org/index.php/shaut">https://www.rjfahuinib.org/index.php/shaut</a></strong>}</li> </ul> <p>The <strong>Shaut al-Maktabah Journal</strong> is a scientific journal that's published online and publishes articles or scientific works of research results in the field of <strong>library and information science</strong> as well as allied fields such as <strong>archives</strong>, <strong>documentation,</strong> and <strong>museums</strong>. The journal's scope includes, but is not limited to, the following fields: <strong>Libraries, Documentation and Information, Knowledge Management, Library Management, Information Organizational Culture, Library Information Technology, Information Literacy, Information Society</strong></p> <p><span class="JLqJ4b ChMk0b" data-language-for-alternatives="en" data-language-to-translate-into="id" data-phrase-index="0" data-number-of-phrases="2"><span class="Q4iAWc">A scientific journal published<strong> twice</strong> a year in<strong> June</strong> and <strong>December</strong> by the Library Science Study Program, Faculty of Adab and Humanities UIN Imam Bonjol Padang.</span></span> <span class="JLqJ4b ChMk0b" data-language-for-alternatives="en" data-language-to-translate-into="id" data-phrase-index="1" data-number-of-phrases="2"><span class="Q4iAWc">This journal focuses on research related to library and information science studies. Currently, the Shaut al-Maktabah Journal already has a printed and electronic ISSN.<br />Management process <strong>using Full OJS</strong> and <strong>Sinta 5 accredited journal</strong>.</span></span></p> <p><strong>Shaut Al- Maktabah Indexed by:</strong></p> <p> <a href="https://sinta.kemdiktisaintek.go.id/journals/profile/5943" target="_blank" rel="noopener"><img src="https://rjfahuinib.org/public/site/images/suke/sinta_logo_301.png" width="120" height="43" /></a> <a href="https://scholar.google.co.id/citations?hl=id&amp;user=Y1BwZaAAAAAJ&amp;view_op=list_works" target="_blank" rel="noopener"><img src="https://rjfahuinib.org/public/site/images/suke/GoogleScholar1.png" width="110" height="40" /></a> <a href="https://search.crossref.org/?from_ui=&amp;q=Shaut+Al-Maktabah+%3A+Jurnal+Perpustakaan%2C+Arsip+dan+Dokumentasi&amp;sort=score"><img src="https://rjfahuinib.org/public/site/images/suke/crossref.png" width="109" height="40" /></a><a href="https://garuda.kemdikbud.go.id/journal/view/17901" target="_blank" rel="noopener"><img src="https://rjfahuinib.org/public/site/images/suke/garuda.jpg" width="182" height="42" /></a></p> <p><a href="https://app.dimensions.ai/discover/publication?search_mode=content&amp;and_facet_source_title=jour.1422630"><img src="https://rjfahuinib.org/public/site/images/suke/dimensions.png" /></a> <a href="https://moraref.kemenag.go.id/archives/journal/98077985952807760" target="_blank" rel="noopener"><img src="https://rjfahuinib.org/public/site/images/suke/moraref.png" width="114" height="45" /></a></p> <p> </p> Program Studi Diploma Tiga Ilmu Perpustakaan Fakultas Adab dan Humaniora UIN Imam Bonjol Padang en-US Shaut Al-Maktabah : Jurnal Perpustakaan, Arsip dan Dokumentasi 2339-1456 https://rjfahuinib.org/index.php/shaut/article/view/2753 <p><strong>Background of the Study: </strong>The development of digital technology and social media has encouraged libraries to adapt their promotional strategies to changing user information behavior. Previous studies, including Qurroti and Rofifah (2024), have examined social media use for library promotion, focusing on benefits, challenges, and platform utilization. However, limited attention has been given to how social media-based library promotion is implemented through the integrated perspective of the 7Ps marketing mix. As a result, existing studies provide limited insight into how marketing elements interact in supporting digital library promotion.</p> <p><strong>Objectives: </strong> This study aims to analyze the implementation of the 7Ps marketing mix in social media-based library promotion.</p> <p><strong>Method:</strong> This study employed a Systematic Literature Review (SLR) of 23 articles published between 2011 and 2024 from Google Scholar, Garuda, DOAJ, and SINTA. The selected articles were screened using predefined criteria and analyzed through thematic synthesis based on the 7Ps framework.</p> <p><strong>Finding: </strong> Promotion and people emerged as the most dominant elements, while price and physical evidence received less attention. The findings indicate a shift toward user-centered promotion emphasizing engagement, digital communication, and service visibility.</p> <p><strong>Conclusion</strong>: Conclusion: This study highlights the importance of integrating the 7Ps marketing mix to support effective library promotion in digital environments. </p> Rahma Nia Tasyianda Ayu Widary Anugrah Mulia Daulay Mohd. Rafly Copyright (c) 2026 Shaut Al-Maktabah : Jurnal Perpustakaan, Arsip dan Dokumentasi https://creativecommons.org/licenses/by-nc-sa/4.0 2026-06-25 2026-06-25 18 1 1 21 10.37108/shaut.v18i1.2753